Marketing Strategy

Business development strategy

  • Identification and exploitation of growth potential
  • Definition of business priorities and portfolio strategy
  • Branding
  • Structuring and optimizing the performance of the Marketing Department

Digital transformation

  • Digital strategy in line with business strategy
  • Process optimization

Innovation and development of product/service offerings

  • Structuring and optimization of the innovation process
  • Customer knowledge and segmentation
  • Development of product /service offerings
  • Optimization of the | offer Route management
  • Pricing

Market conquest

  • Optimizing the customer experience and journey
  • Distribution strategy
  • Communication strategy

Financial management of performance

Review of financial, operational and commercial KPIs (completeness and relevance) 

  • Do you have indicators that allow you to understand your cash generation/needs?
  • Are your indicators aligned with your organization's strategic goals?  
  • Are they cascaded on each function?

Budget process and monitoring of achievements

  • P&L (turnover / margin / fixed costs), balance sheet (Working Capital / Capex / debt) and cash flow statement
  • Objectives by functions

Margins Improvement Plan 

  • Mapping of the operations (where and how much money is made/lost) and sector benchmark
  • Process optimization: costing, production planning, purchasing, etc.
  • Animation of feedback and research of root causes

Optimization of Working Capital (WC) 

  • Definition of the company's "WC profile", sector benchmark and quantification of potential earnings
  • Process optimization (inventory management, customers and suppliers) to achieve sustainable improvements
  • Roll-out of project cash management tools
  • Credit management & factoring

Business Data Management

Get value for your data 

  • Do you have a map of your company's data?
  • Is this data being properly exploited?  
  • How can you use the data you have in your "business" analyses (production, purchasing, finance, etc...)?

Reporting / Management tool

  • Definition of financial reporting and tailor-made businesses 
  • Automation of the production of reports

Predictive / Planning 

  • Analysis of historical data ("big data")
  • Use of a machine learning algorithm to add a predictive layer
  • Examples of missions: cash management (identification of future customer payment delays), pricing (determination of a provisional cost price), production planning, etc.

Risk management and insurance

Risk mapping

  • Risks identification and assessment
  • Prioritization of the different risks related to the company's activities
  • Loss analysis (frequency and intensity)

Review of insurance policies

  • Scope of coverage, consistency with risk mapping, articulation between different insurance policies, international programs
  • Positioning of deductibles and limits: analysis of the risk profile by type of policy (frequency and intensity).

Prevention

  • Implementation of prevention plans
  • Continuity Plan / Disaster Recovery

Deployment of internal controls to limit risks

  • Identification of the main risk areas
  • Implementation of procedures and/or management rules
  • Deploying Compliance Testing  

Optimization of insurance costs / call for tenders